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Engineering Enterprise Sales Success on Any Team, in Any Industry, and in Any Economy.

About the Book

Disruption is everywhere. A new technology makes all previous solutions obsolete in the blink of an eye. Competition enchants your prospects and customers with the promise of a superior offer. Pandemic and panic drove humanity indoors and sent all companies back to the drawing board. Civil unrest across countries and clashes between cultures reshape budgets and distort sales cycles.

For enterprise salespeople, these challenges alter your job forever. Most are struggling to establish a new way to prospect, progress deals, negotiate, write contracts, and close sales. In Magical Selling, successful global sales leader Raju Bhupatiraju introduces an all-weather system that allows salespeople to see with clarity, adapt to change, achieve goals predictably, and thrive while others chase the “wait till things are back to normal” illusion. You’ll learn how to:

  • Identify winnable, high-value prospects quicker
  • Think like an investor to spend your time and effort wisely
  • Double (or triple) your conversion rate
  • Propel your career in the age of virtual selling
  • Make winning a habit

Unlike typical sales advice that is anecdotal, light on detail, and not applicable to most situations, Magical Selling is based on first principles and is written as an enterprise sales textbook with a unique level of depth, complexity, and relevance that enables readers to apply what they read to their unique situation with ease.

Whether you drive new business for a startup or manage sales teams at an established corporation, whether you work in a high-growth environment or are rebuilding an underperforming territory, whether you live in North America or Asia Pacific, Magical Selling shows you the new way to engineer enterprise sales success.

Author Bio

Raju Bhupatiraju

Author & Sales Consultant

Raju Bhupatiraju drives consistent enterprise IT sales in any economy, across cultures, and at companies of all sizes, from fifteen-employee startups to the Fortune 500. He has a twenty-plus-year track record of achieving quota, turning around underperformance, building partner ecosystems in emerging technologies from scratch, and energizing disparate teams to win big. Raju’s specialty is communicating the business outcomes of large, complex, transformational projects. He is a highly sought after Sales-as-a-Service consultant and the author of Magical Selling: Engineering Enterprise Sales Success on Any Team, in Any Industry, and in Any Economy.


Andrew Lim

Managing Director, Government and Large Enterprise, Singtel Enterprise Business

“In my first conversation it was clear that Raju’s approach is unique and refreshing. His team churned out large deals of the latest products every quarter even when the more advanced countries were struggling to match. He has a rare combination of high energy, passion, solution selling capabilities, and being an advisor to customers to consistently deliver outstanding results. It worked equally well in getting complex internal approvals also. I enjoyed many sessions with him hearing his strategy and approach.”

Lee Thompson

Managing Director, Australia & New Zealand, Nutanix

“Raju took over a newly formed territory and overachieved within the 1st year. His approach of selling an end-to-end footprint through effective partnerships in the market has delivered results and growth in market share. He is also a straight shooter which I respect.”


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Image by Carlos Gil