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Engineering Enterprise Sales Success on Any Team, in Any Industry, and in Any Economy.

Author Bio


Raju Bhupatiraju

Author & Sales Consultant

Raju Bhupatiraju drives consistent enterprise IT sales in any economy, across cultures, and at companies of all sizes, from fifteen-employee startups to the Fortune 500. He has a twenty-plus-year track record of achieving quota, turning around underperformance, building partner ecosystems in emerging technologies from scratch, and energizing disparate teams to win big. Raju’s specialty is communicating the business outcomes of large, complex, transformational projects. He is a highly sought after Sales-as-a-Service consultant and the author of Magical Selling: Engineering Enterprise Sales Success on Any Team, in Any Industry, and in Any Economy.


Andrew Lim

Managing Director, Government and Large Enterprise, Singtel Enterprise Business

“In my first conversation it was clear that Raju’s approach is unique and refreshing. His team churned out large deals of the latest products every quarter even when the more advanced countries were struggling to match. He has a rare combination of high energy, passion, solution selling capabilities, and being an advisor to customers to consistently deliver outstanding results. It worked equally well in getting complex internal approvals also. I enjoyed many sessions with him hearing his strategy and approach.”

Lee Thompson

Managing Director, Australia & New Zealand, Nutanix

“Raju took over a newly formed territory and overachieved within the 1st year. His approach of selling an end-to-end footprint through effective partnerships in the market has delivered results and growth in market share. He is also a straight shooter which I respect.”


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